What's this about?
We're in the process of changing my wife's business site from www.theaeastheticsclinic.co.za to www.theaestheticscentre.co.za. Why? The govt, in it's wisdom, says nothing less than a hospital can be called a clinic. So there you go.
www.theaestheticsclinic.co.za I threw together overnight, hosted on a server made of chewing gum and paperclips, powered by low grade kerosine. It's brought in probably 95% of the not inconsiderable business that my wife does, and has to go down in history as probably one of the most cost effective marketing exercises ever.
Emails I had routed through gmail and the whole thing was a bit like a house of cards - which is probably appropriate for a start-up business - don't spend money until you have it.
However, now that the business has become established, it is time to get a bit more professional. And having to change the name from The Aesthetics Clinic to The Aesthetics Centre is a good enough trigger to do a re-vamp.
Monday, November 2, 2009
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