Monday, November 2, 2009

Intro

What's this about?

We're in the process of changing my wife's business site from www.theaeastheticsclinic.co.za to www.theaestheticscentre.co.za.  Why?  The govt, in it's wisdom, says nothing less than a hospital can be called a clinic.  So there you go.

www.theaestheticsclinic.co.za I threw together overnight, hosted on a server made of chewing gum and paperclips, powered by low grade kerosine.  It's brought in probably 95% of the not inconsiderable business that my wife does, and has to go down in history as probably one of the most cost effective marketing exercises ever.

Emails I had routed through gmail and the whole thing was a bit like a house of cards - which is probably appropriate for a start-up business - don't spend money until you have it.

However, now that the business has become established, it is time to get a bit more professional.  And having to change the name from The Aesthetics Clinic to The Aesthetics Centre is a good enough trigger to do a re-vamp.

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